You’ve written your blog post – a fabulous article your customers will love. So, what do you do with it now?

The original title of this blog post was “Blogs are not magic” – if you have worked with me, you’ll have heard me say it. You can write a lovely piece, but if you don’t put the other ingredients in, all your effort will float unseen in the vast internet space.

I’m making an assumption here that your website is not a news site with a mass following already. As a business owner with a low volume of traffic – that’s visitors – to your website, your blog should be working hard to help bring those potential customers in. But first, you have to help them find it.

Make sure your title is relevant and to the pointLady reading blog posts from iPad tablet

We naturally want our blog post to be found through an internet search. But with hundreds of posts along a similar theme, how will yours stand out?

You don’t need to be an expert in SEO to make your title Google friendly. Let’s think about this logically. When the reader types something into the search engine, what would they write?

“What to include with every blog post?”

If that’s the question the reader wants to answer – make that the title.

Is your blog post visually friendly?

We’re all used to writing on a Word doc, or reading from books. Reading from a screen is a different thing altogether. Maybe it’s just me, but it’s harder to do for long. By the end of the day, my eyes are tired.

Plus, we’re all time-poor and in a hurry. We use the internet to get answers quickly – and we don’t want to wade through long blocks of text to find the information. So, when you put your post online, consider whether it’s visually friendly.

Short paragraphs. Lots of white space between dense sections of text. Pictures. And, please, please, please, use sub-headings.

Have you added SEO?What's in a blog GECopywriter workshop

If you don’t know what SEO is – and again, I don’t mean you are an expert, just that you need a basic understanding of why you need it – then it’s time to find out. Do a little

search online for explanations. Or, call me for a Power Hour. I’ll talk through the basics, help you get started and we can get your blog posts checked at the same time.

If you do know enough to be getting on with, then make sure you have formatted your sub-headings, added the data to your pictures and included snippet info (meta-data) in your post. If you use WordPress this is very easy. Install a plugin such as Yoast (my favourite) or All in One SEO, and they’ll show you how to do it.

Include some links within your post

If you’ve referred to previous posts, have relevant information on your website or are selling a service – link to it. If you can add some outbound links to other sites, that’s useful too. It shows that you are friendly and helpful, and search engines like a link or two as well.

Is your blog reader-friendly?

Now we’re not talking about your individual post, but the entire blog. If I love the post I’ve read and want to find more, do you have categories or a theme that allows me to
read similar posts? Is your main blog page laid out in such a way that I can easily see your last few posts, and get an idea of what they are about?

Readers don’t want to have to search and trawl through your site. Use features such as categories and excerpts. Make information easy to find!

Share links to your blog post with your followers

This is where the magic truly happens. You have to tell people that your blog exists.

Yes, we want your posts to be found naturally through search results. That way allows readers who have never heard of your business to find you directly through your blog post – because you have answered a question they asked the search engine, and popped up in the results.

But don’t forget the audience you already have. All of your followers on your Facebook, Instagram, Twitter and LinkedIn profiles. All of your customers that are signed up to your newsletter. All of the people who have already told you they are interested in your business – let’s include them too.

Write a short introduction to your post – and then add a link to your website.

“You’ve written your blog post. Now what?

Read my latest article for a simple checklist to make sure you are making the most of your posts.”

Share it again.Schedule for posting blog posts to social media

I’ve said it before, and I’ll say it again. Blogs are like a pair of shoes – you wouldn’t only wear them once.

You’ve written that post and done the hard work. The information is still relevant next month – and next year. So – repost that link in your social media feeds next week and next month. If you use a scheduler, add it in now. That way, even if your reader missed the post, or didn’t have time to read it today, they might have time next time your post pops up.

Your simple checklist for making the most of your blog posts.

Here’s a summary:

  1. Add a relevant title
  2. Layout your post to be visually friendly
  3. Include SEO – add data to every picture, format sub-headings, update your snippet info.
  4. Insert some links.
  5. Add category and excerpt information.
  6. Post an intro on your social feeds with a link back to your blog post.
  7. Re-use your posts. Schedule another post for a month or two.

That might seem like a lot, but every step helps your post to work harder and make your website traffic perform better.

Of course, blogging may not come naturally to you. So, I offer a number of different services aimed at supporting you to learn as you go. You still do the writing – and the work – but I’ll be with you every step of the way with training and support to make it easier. If you want to know more, take a look at my DIY Support options for either speedy 121 sessions or group workshops.

If you really enjoy blogging, but just can’t get motivated, then join us at Blog & Brunch. It’s a friendly weekly writing group – virtual and in-person – where we brainstorm ideas and learn more about blogging together.

Blog & Brunch GECopywriter