I met Ali Fleming while networking, and we soon sat down to discuss a Health Check of her website. Ali is an Independent Celebrant, which means she can make the most important days in your life truly personal and unforgettable. Her site, however, was not getting a lot of visitors, so we discussed what we could change to improve that.
One of the first things I noticed was that Ali’s site had no Search Engine Optimisation (SEO) in place, making it difficult to find in search engines. The site also contained a lot of information, however the way it was organised made it difficult to spot some of the key points.
I rearranged the wording on each page, adding sub headings so that key information was more visible, and thinning out some of the wording. In addition, I added SEO to every page. Take a look at the finished site.
Following the editing of Ali’s website, we sat down for a 121 coaching session on using WordPress for blogging, including adding metadata.
I loved working on this site for the truly enjoyable subject matter.